A video shared by X account Wall Street Apes purported to expose all the ways Big Tech uses your data to determine how much more it can charge you. In a hidden-camera experiment, a man set out to prove that smartphones do more than just help us communicate and show us our favorite memes.
The man believed that most people don’t realize smartphones are sophisticated data-gathering tools that corporations can use to build detailed profiles of consumers — potentially influencing the prices they are shown on Uber and other platforms.