'A lot of people think slavery is something in our history books, and they don't necessarily think about how much it can touch our lives now' - the cycling jersey fighting slavery

Two men model jerseys.

What’s in a cycling jersey? Is it just an aero tool to help you shave off milliseconds of speed, or simply the uniform of the sport? Lily Rice reckons it has the potential to be much more.

Last month, she launched an anti-slavery jersey in collaboration with creative agency BUCK and cycle CIC Ride for Freedom. It is bright-white, and plastered with large, graphic, multi-coloured stickers: in one, a cyclist morphs into a giant helmet-wearing shadow-figure in the back pockets – “Freedom” balloons in crescent writing above it.