No one walking into the theater actually knew what the Barbie movie was going to be about, but everyone went anyway—dressed in pink.
The phrase “Barbie is everything” is true. Barbie pink and the iconic logo have been practically everywhere and on everything since Warner Bros. dropped a first look in April 2022 of Margot Robbie as Barbie sitting in her pink convertible. It’s estimated that over $150 million was spent on the film’s marketing campaign, more than its production budget of $145 million, Vanity Fair reported.
