For every eagle putt, basket made, or race tape broken, you can’t help but notice the logo on the athlete’s hat, singlet or shoe. As weekend warriors, we might even share in – or feel a hint of – those past or imagined glories. Beyond sports, we self-identify with our tribe through the brands we wear, purchase, and consume.
In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one of the most vital assets in a branding toolkit: the logo. This is especially true in the constant content machine, where ownership often extends beyond the brand and marketing teams.
