‘A little less cool’: Spotify’s listening age feature stirs delight and dismay

Taylor Swift was the most streamed artist on Spotify in the UK for the third year running. Photograph: Scott A Garfitt/Invision/AP

It has given some in middle age dubious hope that they have their finger on the cultural pulse. Meanwhile, some younger users have been told their listening habits suggest they are well into retirement.

Spotify has confected a wave of intrigue over what our musical preferences suggest about our vintage, with its “your listening age” feature causing delight and consternation.