Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Hindu
The Hindu
National
The Hindu Bureau

A litmus test for Rajini’s continued command over the box office

After two not-so-memorable movies and post his decision not to enter politics, actor Rajinikanth’s film Jailer, produced by Sun Pictures and directed by Nelson Dilipkumar, which is set for a grand release on Thursday, appears to be a litmus test for the ‘Superstar’.

If one goes by the status of advance bookings for the film, it seems that the 72-year-old veteran actor continues to hold sway over the audience. Trade sources state that the film is set to release in over 900 screens in Tamil Nadu alone. Tiruppur Subramaniam, president, Tamil Nadu Theatre and Multiplex Owners’ Association, says Mr. Rajinikanth continues to be a big draw at the box office.

“The advance booking is much better than his last two films though it cannot be said that it is comparable to the rush we experienced during Kabali. The film’s songs are a huge hit and that has also helped draw the crowds. Mr. Rajinikanth has also managed to draw in the younger demographic, who did not grow up watching him. He has managed to hold his own at the box office,” he says.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.