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Creative Bloq
Creative Bloq
Technology
Natalie Fear

A’ja Wilson’s Nike logo makes perfect sense

NIke Aja Wilson
A's Ja Wilson Nike logo.

Sports brand Nike has an impressive array of legendary logos – from the iconic swoosh to the Air Jordan Jumpman. So it's no surprise that when a new design drops, fans can be a little opinionated (to say the least). Predictably fans didn’t hold their reservations after WNBA star A'ja Wilson dropped her brand-new Nike logo, but I have to admit I disagree with the backlash.

With iconic sports star collaborations such as Serena Williams and Tiger Woods already under its belt, Nike's latest logo has to stand out against a sea of past designs. With a distinct abstract feel, A'ja's logo embodies contemporary design, daring to challenge the conventions of sports logos for the better.

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