How can executives leverage the unique learning capabilities of A.I. to create new and possibly unexpected value for their business? John Deere, an agricultural equipment maker, provides an example.
The company initially leveraged A.I. to automate its farming equipment. However, over time new benefits emerged: A.I. was learning how to improve equipment performance while also enabling customers to learn how to best utilize them and make better decisions about their plants. This created a learning loop between users and A.I., enabling the company to redesign its business model as a precision agriculture solutions provider.
