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Fortune
Fortune
Alan Murray

A.I.'s next business use cases are in search and supply chains

(Credit: Getty Images)

Good morning.

Generative A.I. is rapidly finding a large foothold in large enterprises. That’s my takeaway from a conversation last week with a group of executives leading the charge. The question of whether this is just an interesting new piece of technology or a game changer for business has already been answered: it’s a game changer.

The earliest and easiest use cases, according to Accenture, our partner for last week’s event, are in call centers and various types of content creation, especially marketing and sales. Next up are efforts to drive more intelligent search of information within companies as well as supply chain applications. Those efforts are moving more slowly because of concerns about data and privacy but are moving nonetheless. And then finally, on the more difficult end of the spectrum, companies see major possibilities in software development and in science and health. 

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