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TechRadar
TechRadar
Wayne Williams

'A huge blow to publishers and media': Former Google exec warns about dangers of breaking Google in explosive new book

Google Facebook OpenAI TikTok
Yield by Ari Paparo.

When it comes to digital advertising, Ari Paparo is one of the most respected, and outspoken, voices in the business.

A former Google executive turned industry critic, Paparo is one of the foremost experts on advertising technology, with decades of experience building and analyzing the systems that power the online economy.

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