Grant Cardone, a prominent real estate investor and financial educator, is known for upending conventional wisdom in personal finance circles. One such recent assertion on Cardone’s social media — specifically, “A HOUSE IS NOT AN INVESTMENT! You have to feed it monthly, mortgage, property taxes, insurance and maintenance.” — directly targets conventional wisdom about the value of owning a primary residence.
Cardone’s statement stands out in a culture where purchasing a home is frequently viewed as a primary financial goal and a key pathway to building wealth. For generations, the promise of equity creation and eventual asset appreciation has underpinned the “American dream” of homeownership. However, in his X early July post, Cardone draws attention to the recurring, unavoidable expenses that come with owning a home — which include monthly mortgage payments, property taxes, insurance premiums, and ongoing maintenance. His view is that rather than generating income, these expenditures often consume resources that could otherwise be deployed in assets with better return profiles.
