When Massachusetts husband-and-wife team Ina and David Steiner launched their reporting careers covering Silicon Valley at the turn of the century, the tech beat was still cozy enough to feel personal. The startups were still emerging from garages, and the journalists covering them were often filing stories from their own kitchen tables. Ebay was still a young online auction company founded on the principle that “people are basically good”.
As digital retail took off, the Steiners launched an e-zine called EcommerceBytes, catering to a growing community of small business owners who were increasingly using platforms like eBay to sell their wares. “We talked about this being an opportunity for just average people, disabled people, elderly people to make extra income,” says David of a community that has grown alongside EcommerceBytes, which now has more than 600,000 readers. “We were really excited about that.”
