We read and hear a lot of late about the struggles the bike industry faces at the moment, and phrases like 'challenging headwinds' are often used to describe tough market conditions. Whilst that may be true, and it's no secret that retailers and suppliers are still on the comeback trail post pandemic, there seems to be hope yet for bike brands.
Avona, is a brand new brand, launched today by two industry veteran, that looks set to offer very customisable, gravel, road, mtb and e-bike options, in a range of high-end specs.
