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National
Josie Clarke

A history of John Lewis Christmas ads – from excitable dragon to Sir Elton John

John Lewis & Partners’ 2019 Christmas advert, Excitable Edgar (John Lewis & Partners/PA) (Picture: PA Media)

The annual John Lewis Christmas advert – now a highly anticipated staple of the festive season – this year stars space-traveller Skye and her friend Nathan, who introduces her to the traditional mince pie and novelty jumper.

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