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Windows Central
Windows Central
Technology
Cale Hunt

"A hater community trying to kill the game": Epic Games CEO speaks out against Steam's forced AI disclosure policy and how it's harming developers

Tim Sweeney and Steam Logo.

A couple of days ago, I wrote an article about how researchers discovered an "AI stigma" affecting Steam games that disclose the use of AI during development. For me, the most shocking piece of data revealed that established studios with a positive track record see a "catastrophic" 40% to 60% drop in sales when they use AI.

This stat, as well as others proposed in the research by Ross Burton at Game Oracle, raised a big question that our readers have been discussing in the original post's comment section: Is the perceived AI stigma warranted?

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