It’s a crowded table in the Fender household. Outside of the obvious Fender and Squier-branded instruments sit its ‘specialist’ brands, including Gretsch, Jackson, EVH and Charvel.
Excluding the former, which wears its unmistakable niche indelibly, you might think that the latter three brands present quite the overlap: three very well-respected names that all have their roots in hard rock and metal. However, each one also has to fight for its place, and we think it’s pretty clearly delineated.
