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The Guardian - UK
The Guardian - UK
Technology
Sarah Marsh Consumer affairs correspondent

‘A gamechanger’: 200,000 UK small businesses sign up to TikTok Shop

TikTok TikTok Shop United Kingdom Sainsbury
TikTok Shop, which launched in the UK in 2021, recorded its biggest sales day in the UK on Black Friday, with 27 items sold every second.
TikTok Shop recorded its biggest sales day in the UK on Black Friday, with 27 items sold every second. Photograph: Saeed Khan/AFP/Getty Images

It is better known for its viral dances and for making hits out of forgotten songs, but the social media site TikTok is becoming a force to be reckoned with as a shopping platform.

Major retailers such as Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury’s are now selling their wares on the site’s e-commerce service, TikTok Shop, alongside more than 200,000 UK small and medium businesses.

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