Believe it or not, it has been just a week since NFL cameras caught Philadelphia Eagles wide receiver A.J. Brown reading motivational book "Inner Excellence" on the sidelines vs. the Green Bay Packers.
Almost immediately, the memeable moment became a new piece of Eagles' lore, as fans loudly and proudly bolstered the book's sales on Amazon and local media joined in on the fun. Brown, who dismissed any talk of frustration and clarified the book helps him stay grounded during games, even recently met with author Jim Murphy, with whom he might work in the future.
