Gucci’s travelling Cosmos circus has landed in London — and this slice of the Italian house’s acclaimed Florence archive, now sprawling the basements of 180 The Strand, are as Instagrammable as anyone who has been to Italy’s Gucci Garden will recall.
The best advertisement, on its opening press morning (October 10), was Gucci’s new creative director Sabato De Sarno, whose debut show only came last month. “Bellissimo,” he cooed, looking genuinely in awe at his surroundings, to a huddled team. A number of De Sarno’s designs, in his updated house ‘ancora’ red, have made it into this exhibition before they hit shop floors next year. The final space, new for the exhibit’s London iteration, has also been dedicated to his vision.
