In December, most of us are either reflecting on the year gone by or predicting and planning the next 12 months. And in beauty, the latter involves discussing the upcoming hair, make-up and even fragrance trends 2026 is about to usher in.
Of course, fragrance is so personal—arguably one of the most subjective areas of beauty—that the concept of following trends isn’t as widespread as, say, make-up or haircuts and colour. But that doesn’t mean that, collectively, we don’t naturally gravitate towards different perfume notes in response to the cultural or political climates—the nostalgia-fuelled gourmand fragrance obsession being one such example. Not to mention that innovations in perfumery and new approaches to fragrance mean the industry is continually evolving.
