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The Guardian - US
The Guardian - US
Business
Alaina Demopoulos

‘A fine line between humor and flopping’: tech summit’s rap battle is the height of corporate cringe

people cheer on stage under confetti, with the words 'canva create' and colorful portraits behind them
Inside Canva Create in Los Angeles on Thursday. Photograph: Bloomberg/Getty Images

The next time you’re sitting through a company-wide meeting, half-listening to a leader drone on about updates or product launches (and hoping they don’t announce layoffs or budget cuts), remember this: at least they’re not rapping.

That’s what happened at Canva Create, a summit held in Los Angeles last week, in honor of Canva, a graphic design company known for helping non-designers produce good-enough flyers to advertise a yard sale or middle school talent show. In LA, Melanie Perkins, co-founder of the $40bn Australian brand, spoke to attendees about “brand-building, maintaining a strong company culture and scaling operations”, per Variety. (Something she knows a lot about: Disney’s CEO, Bob Iger, who also spoke at the summit, is an investor and board member of the platform.)

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