A financially comfortable friend has set up a GoFundMe for vet bills. Is this socially acceptable?

‘In [your friend’s] social circle, they may be the least well-off, which would change the dynamics of making this ask,’ writes Eleanor Gordon-Smith. Painting: Dog of the Havana Breed by Jean-Jacques Bachelier. Photograph: © The Bowes Museum, Barnard Castle/The Bowes Museum, Barnard Castle

A friend, who I believe is financially comfortable, set up a GoFundMe page to pay for vet bills for their sick dog while on holiday overseas.

The family appears to be financially comfortable; both adults have good jobs, own two cars, have all the latest gadgets like expensive bikes and sporting equipment, take an annual holiday overseas and domestic holidays throughout the year, and live in a big house in a well-to-do area.