A Female Health Brand Just Used Erling Haaland Memes To Explain What Goes on During a Woman's Period

Erling Haaland became the unexpected face of a women's health campaign after a brand used his viral memes to explain menstruation. (Credit: instagram.com/erling)

A women's health company has gone viral after using memes of football star Erling Haaland to explain the four stages of the menstrual cycle, with social media users praising the campaign for making a complex topic easier and more entertaining to understand.

The campaign was created by Dubai-based Hiya Healthcare, which replaced traditional medical diagrams with a series of popular Haaland memes.