A viral song this month showed one of the potential uses—and a future battleground—in the realm of artificial intelligence (A.I.). On April 4, an anonymous internet user named ghostwriter977 uploaded a song titled "heart on my sleeve" to all the major streaming platforms, including Spotify, YouTube, and TikTok. The song sounds like a collaboration between pop superstars Drake and The Weeknd, but neither is on the track: ghostwriter977 used A.I. to simulate the artists' voices.
Generative A.I. analyzes existing pictures, video, text, or audio, and uses the patterns it finds to create new media. So if a user asks a generative A.I. platform for a song in the style of Drake, it can analyze the artist's existing lyrics and recordings of his voice to generate an impersonation of a Drake song. So far, it's unknown what software or platform ghostwriter977 used, nor whether they used A.I. to create the entire song or just the vocals.
