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Fortune
Fortune
Kamal Ahmed

A European central bank has signed a mega deal with a cloud service provider. The problem for Google, Microsoft and Amazon? It’s not with them

(Credit: Buena Vista Images via Getty)

By design, central banks are cautious. Protecting a nation’s currency and financial stability are serious matters, ill-suited to risk-taking and chancy deals. In a world of Tiger Onitsuka trainers and tech-bro t-shirts, central bankers wear a suit and tie. 

It may seem superficially surprising, then, when one of Europe’s central banks announces that it is moving its essential cloud services away from the tried and trusted U.S. giants of Google, Amazon, and Microsoft to a company more famous for selling groceries at bargain prices. 

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