A Digestible Guide to Greenwashing in Interior Design — What It Is, What It's Not, and How to Avoid It

Curved banquette seat in the window of kitchen with colored glass, timber cupboards, round table and pendant light hanging above.

Sustainability has become a buzzword, and honestly, we’re not surprised. It’s no longer a niche concern for designers sourcing low-emission or carbon-neutral materials, but a top priority for consumers who care about the health and function of their homes.

As more brands show off their eco credentials, the question becomes: what’s clever marketing, and what’s the real deal? With growing awareness around sustainability, ethical sourcing, and environmental impact, the risk of greenwashing in interior design is rising, too.