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The Guardian - US
The Guardian - US
Entertainment
Adrian Horton

‘A different vibe’: New York welcomes the luxury private cinema experience

a table set for dinner near theater seats and a red curtained wall
‘If you’re going to spontaneously check out a movie and pop in and get two tickets, we’re probably not your theater.’ Photograph: Will Engelmann

On a recent trip to the cinema, I found myself annoyed. The person next to me kept sniffling loudly and, even worse, scrolling Instagram on their phone, dimly visible from the corner of my eye. The former is simply an occupational hazard of being around other people, a thing I usually love to be doing; the latter, though a violation of the theater’s no phone policy, still more preferable to the conflict-averse than confrontation. If only, one sometimes wonders, there was some middle ground between full cinema experience and the privacy of one’s couch.

Enter Metro Private Cinemas, a new upscale theater in Manhattan that caters to cinephiles eager to privatize and glamorize the theatrical experience – for a price. For $50-100 a head, you can book a room at the 20-screen complex in Chelsea for a group sized anywhere between four and 20 people. Pick a film from either current releases or a curated archive, select a drink package for an extra $50 each, choose a 12-13 course gourmet meal off a seasonal menu for another $100 a head, and you have a ritzy night at the movies.

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