By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large section of the public seems to have taken almost personal offence to both (whether they're in the target market or not). So it's perhaps not surprising that a designer's attempt of 'fix' the logo has gone viral.
In fact, Allan Peters' TikTok video has picked up more views and likes than much of Jaguar's own social media content on its rebrand. But is it a better design? To recap first let's take a look at that new Jaguar logo again.
