As a shopping editor, Black Friday is my Super Bowl. It's my job to scan the internet for the best deals before recommending them to you year-round, but I take that responsibility extra seriously this time of year.
Tons of my favorite brands—here's looking at you, J.Crew, Cos, Madewell, and Aritzia—even started dropping their deals a few days ahead of Black Friday. Some of my favorite deals hit on all of my favorite categories, from sneakers and coats at Nordstrom to next-level deals on your dream minimalist wardrobe across the web. However you choose to shop (even if you're shopping for gifts), you're bound to find something you like at a discount this week.
