When New Zealand-born, London-based entrepreneurs Jed Coleman and Will Coulton founded Rise & Fall in 2018, their aim was simple: to make ethical luxury fashion and homewares attainable to the masses. By working directly with the same manufacturers supplying high-end designers and cutting out the middlemen, they were able to achieve precisely that—selling timeless pieces crafted from high-quality cashmere, silk, wool and linen directly to consumers, but at significantly lower prices.
Naturally, the concept was an instant recipe for success—but the brand has reached even higher heights since the arrival of Natalie Hasseck. Joining Rise & Fall as creative director of brand and product in 2022, the former art director has helped elevate its offering, expand its collections, and launch cult items and viral hits aplenty. The current triangle scarf obsession? It started here first. Meanwhile, Rise & Fall's cashmere jumpers have become a wardrobe staple for stylish women everywhere, and the recently launched suede trench coat is the new must-have for tastemakers and celebrities alike.
