More and more people have jobs which require them to produce videos and posts for social media channels.
I recently spent the day with Iwan Steffan, a social media content creator for Pub Invest, who own several pubs and bars in Liverpool city centre. I was keen to find out what it's really like to spend your day as a full-time content creator and Iwan was kind enough to give me a glimpse into his world.
I met him at one of the company's venues - Boston Pool Loft in Concert Square. Boston Pool Loft is a games bar, with pool tables, darts and beer pongs among the attractions. Iwan's task, along with his fellow content creator Bethany, is to promote this venue via a series of TikTok videos. After this, there are three more bars to promote too.
