Mike Reed has been in copywriting since 1993. In that time, he’s founded two agencies and won many awards, including D&AD Pencils, a Cannes Lion and an LIA statuette. He now speaks about copywriting at conferences around the world and leads creative workshops on the topic of brand language.
As part of our Day in the Life series, we caught up with him to learn about his typical day at Reed Words, how he approaches a project and what work he's most proud of. He also provides some suggestions for how to break into a creative job that's still quite mysterious and opaque.
