In this instalment of our Day in the Life series, we delve into a role that many people may not think of in connection with branding and design. Mark Hauser is an applied behavioural scientist who applies his background in psychology to the challenges faced by brands.
After years of researching the psychological underpinnings of brands, including work on consumer challenges with the likes of Graze and Diageo, Mark now works at branding agency The Team. There, he contributes a blend of behavioural understanding and commercial experience to driving positive behaviour change. But what does that mean? And what does an applied behavioural scientist do at a branding agency? We spoke with Mark to find out more.
