Someone once told me I was weird for consuming as much milk as I do. I countered that I just like things that go well with milk: cereal, coffee, protein powder. It's not like I sit down at my desk to play XDefiant with a big frothy glass of the white stuff.
That's exactly what Big Milk wants to see, though: The "Gonna Need Milk" campaign by MilkPEP, an organization which represents "the fluid milk industry" in the US, has been claiming that milk is "the performance drink of gamers" for a couple years now.
