This football season will be the most-watched and lucrative in UK history, with a record number of live televised games and seven days-a-week viewing for fans.
The boom is a timely boost for Sky and the BT-Warner Bros Discovery (WBD) joint venture TNT Sports, which will air almost all of the prestige games, as competition for viewers’ attention from deep-pocketed US streamers and their pipeline of hit shows such as The Bear and Severance increases.
