
HBO's acclaimed series Euphoria returned for its third season on Sunday, 12 April. Director and creator Sam Levinson has faced fresh scrutiny over Sydney Sweeney's controversial OnlyFans storyline. Alongside this latest criticism is the resurfacing of long-standing allegations regarding 'aesthetic theft.'
These allegations centre on Levinson's alleged appropriation of Canadian photographer Petra Collins' signature visual style. Characterised by the misty, ethereal atmosphere found throughout her photographic work and music videos, Collins' style is now inextricably linked to the programme's own look. As the debate resurfaces, the dispute highlights broader questions about authorship, artistic influence, and ownership in the entertainment industry.