Gwyneth Paltrow touts the benefits of inserting a jade egg into the vagina and keeping it there overnight. Demi Moore and Miranda Kerr swear by the benefits of “leech therapy”. Kim Kardashian has her own blood injected back into her face. This she’s dubbed “really rough and painful”. Well, as those who stick to plain old moisturiser might say... duh.
It’s always been easy to mock A-listers for their ever-more-wacky wellness pursuits. Yet as extreme as they may be, their exploits are also low-hanging fruit in a culture that, for roughly a decade now, has been saturated with wellness down to its core. If anything, the outlandish activities of the rich and famous might actually serve as a nice distraction. Look around and you’ll notice that the concept of wellness has seeped into many aspects of ordinary women’s lives.
