After Candice Henderson-Chandler moved to New Orleans and bought her first house in 2021, she learned it had played a key role in the city's civil rights history and was the childhood home of a prominent activist, Oretha Castle Haley. Henderson-Chandler, who is Black, soon founded a nonprofit and planned to convert part of the property into a museum to celebrate this history.
She also listed the property on the rental site Airbnb marketing its civil rights legacy and sold museum memberships and civil rights-era themed products like “Freedom Fighter” citrus candles on her nonprofit's website.
