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Fortune
Fortune
Jeffrey Sonnenfeld, Stephen Henriques

A cautionary Hollywood tale: the Ellisons' lose-lose Paramount positioning

paramount (Credit: Ethan Swope/Bloomberg via Getty Images)

Eight strikes and Paramount’s out. Wait—isn’t it supposed to be three strikes? Paramount CEO David Ellison apparently did not get the memo. Ellison received official word last week that his company’s takeover bid for Warner Bros. Discovery had been rejected for the eighth time—and it won’t be trying a ninth time, as Ellison has just filed suit against WBD in Delaware, seeking greater financial disclosure around its preference for Netflix’s bid.

It is becoming difficult not to wonder whether Ellison really should have called it quits after the third offer back in October—his last unsolicited, bungled bid before Warner CEO David Zaslav launched a bidding process for the storied studio company. 

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