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Fortune
Fortune
Business
Leo Schwartz

A buzzy NFT startup from Decentraland’s founder was supposed to be the future of crypto gaming. His $20M gamble on Genesis could cost the company its future

(Credit: Courtesy of Big Time Studios/GlobalNewswire)

For a brief moment in 2021, it looked like crypto had finally found its killer application: video games. The “play-to-earn" game Axie Infinity had notched millions of users, and platforms like Sandbox raked in venture funding. Perhaps the most promising of all was a much touted metaverse project out of Argentina called Decentraland, whose token—known as Mana—exploded a whopping 6,000%. 

As the hype cycle for crypto gaming grew, one of Decentraland’s founders, Ari Meilich, set out to start his own title—an NFT-powered, multiplayer role-playing game called Big Time. The project raised $10.3 million from prominent crypto investors, enjoyed a successful test launch, and reportedly pulled in millions in profit. Then Meilich decided to invest in the crypto markets. 

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