Mehmet Cecen was scrolling through Facebook when inspiration struck.
Business was good for the 29-year-old at his burger van on Newport Road in Cardiff, which has a devoted customer base despite being surrounded by fast food giants including McDonald's, KFC, Burger King and Taco Bell.
Another big name, Five Guys, will open in April opposite Mehmet's van. He says he is not worried by the American burger chain's plans, but they made him want to "step up my game". And an opportunity presented itself last Monday as he looked through a buy and sell Facebook page.