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Bangkok Post
Bangkok Post
Business

A brand Thais are proud to wear

Jaspal Singh Thailand Fred Perry
Mr Yosathep, left, stands with Mr Viseth, both chief business officers. Mr Yosathep says Jaspal aims to become a leader in both the Thai and Asian retail fashion industries.

If Thais were asked whether they are prouder to wear local or international brands, the answer not so long ago would definitely be imported fashion brands.

Given the incessant product development over a half-century by Jaspal Co, a home-grown ready-to-wear empire that offers a range of fashionable, reasonably-priced clothes nationwide, the mindset of many Thais has changed.

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