A Brand Got Pinged For Dodgy Sponcon They’ve Said The Whole Thing Was Sophie Cachia’s Fault

Sophie Cachia has landed herself in hot water both with Ad Standards and a brand she was working with over the shadiness of a sponsored post. The influencer, who has an advertising deal with tech accessories brand Cygnett, failed to make it clear that she was being paid to fang their products. The Instagram Story featured Cachia holding up a charging cable with the text: “Found my baby!!! @cygnett Nobody charges my phone like this cord here.

“Whenever I lose it, it’s devastating (aka Bobby steals it for his iPad) I will neverrrrrrr go back to any other cord. Not spon, just simply life changing when you need your phone constantly & charged SO fast.”

There was also a link to Cygnett’s website.

Daily Mail Australia

In Cygnett’s response to Ad Standards, it said it “[have] an agreement with Sophie Cachia regarding paid brand endorsements on social media”, but that this post was shared “outside [Ms Cachia’s] paid agreement” with the brand and was “not included in the content calendar”.

It insisted that it was not “requested or supported in any way by Cygnett.”

Survivor

The post A Brand Got Pinged For Dodgy Sponcon & They’ve Said The Whole Thing Was Sophie Cachia’s Fault appeared first on PEDESTRIAN.TV .