
Ash Habib, a lifelong boxing fan from Sheffield, England, was disappointed that no one was making pro boxing videogames like EA's Fight Night series anymore, so he decided to make his own. The first step: learn how to make a videogame.
Habib had no programming or game development experience—he'd worked for years as head of productivity at an IT company—but after watching some Unity engine tutorial videos, he "got hooked," he told me over lunch at the Game Developers Conference in March. After figuring out how to make a character move across the screen, Habib remembers thinking that game development was easier than he expected, and scrapped plans for a 2D game. "Why wouldn't I do 3D, if it's this easy?"