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Fortune

Steve Mollman

A supermarket chain is shaming suppliers like PepsiCo over ‘shrinkflation’—by labeling examples on shelves

PepsiCo Carrefour Nestlé Unilever

(Credit: THOMAS SAMSON/AFP via Getty Images)

It’s one thing to know about shrinkflation. It’s another to be warned about it in the grocery store.

"Shrinkflation" refers to companies giving customers less of their products for the same (or higher) price. The tactic has become widespread among consumer goods suppliers amid high inflation.

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