This month, people will start moving into Coppermaker Square, a brand-new residential development in Stratford, east London. They will enjoy an on-site gym, a spa with a 25-metre swimming pool and jacuzzi, a co-working space, rooftop garden, concierge services, pet-friendly policies, and more. They can attend events such as gin tastings in the communal lounge, book in a handyman, hire gadgets such as cordless vacuum cleaners, and access an app that makes living there more convenient. And all this by simply renting an apartment.
Welcome to Build to Rent (BTR), a fresh, modern take on the rental market. Purpose-built residential buildings designed exclusively for rent rather than sale, these developments are professionally managed, let longer term, and come with a wide range of shared amenities.
