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Fortune
Fortune
Amanda Gerut

A $6 billion logistics CEO credits an ice cream flavor with helping him understand why customers need fresh innovation

Photo of Robert Sanchez (Credit: Courtesy of Ryder System)
  • Ryder System CEO Robert Sanchez led the transformation of a nearly century-old trucking and logistics company by applying a lesson he learned as a teenager about ice cream. The key, according to Sanchez, lies in challenging the “we’ve always done it this way” method of thinking and focusing on the way customer needs have evolved.

Ryder System, with $12.6 billion in revenue, is a leading provider of logistics and transportation services with more than 50,000 employees in North America operating a fleet of over 250,000 trucks. It’s come a long way since it was founded in 1933 by James Ryder with a single Model A Ford truck and a $35 down payment. 

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