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Wajeeh Khan

A $5.66 Billion Reason Why Braze Stock Is Up Today

Braze BRZE Salesforce CRM Wall Street

Braze (BRZE) shares ripped higher on Tuesday after Salesforce (CRM) said it is buying the customer engagement specialist in a deal that values it at about $5.66 billion, including debt. The all-cash offer gives BRZE shareholders a massive premium and strengthens CRM’s push into personalized, artificial intelligence (AI) enabled marketing.

Following today’s surge, Braze stock is trading at roughly 3x its price in late February.

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