
Luca Netz, the CEO of Web3 NFT community Pudgy Penguins, has fallen into the trap many financial experts warn against: buying a new, fancy car. And he very much regrets it.
Netz became a self-made millionaire at age 18 after selling his e-commerce faux-gold jewelry business. He went on to buy Pudgy Penguins for $2.5 million, recently overseeing the launch of the brand’s plush toy offshoot at Walmart. Today the 25-year-old estimates he’s worth over $100 million.