One of Kolin Jones' favorite quotes is "better known beats best" — and it's a motto that appears to be serving him well.
His California-based private aviation firm, Amalfi Jets, has hit the heights of social media stardom with 2.9 million followers and 144 million likes on TikTok, and 778,000 followers on Instagram. That online fame has translated into real-world bookings, said Jones.